In our experience published equality impact assessments can act as a really valuable PR tool to promote excellent work being carried out with individuals from different equality strands. It is a real eye opener for the operational staff when they are completing the assessment and suddenly realise that this strange process, perceived as peripheral and bureaucratic, gives them the opportunity to promote their successes.
If the narrative around assessments and the associated case studies were less about avoiding sanctions and penalties and more about how this process can add real value to an organisation then the assessments might have more impact in improving performance.
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